I always have a chuckle when I see a glamorised photo of a real estate agent, whether it is on their marketing collateral or on the website, and then meet them face to face.

Now we all try to look our best, but honestly – some of these images are well past their used by dates!

The latest craze seems to be hiring the largest billboard in town, and placing their face all over it – are we now movie stars, or rock stars?! Do potential clients stop next to the billboard, or slow the car down, gaze into the agents eyes and dream of $$$$$$$$$$$$$?

Or is it more about ego? Or sometimes lack of it perhaps?

Nick Penklis

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